Using Online Marketplaces as Additional Sales Channels

Earning money online is no longer a myth. There are many different guides out there that can help people (even the ones with zero experience in the field of retailing) learn how to sell things online. Even if you already have an eCommerce website, you can use these guides because they can show you how to expand your business. In most cases, they are advising business owners to use online marketplaces to improve their sales.

If you are interested in expanding or establishing your online business in this way, you should keep reading this article because we will provide a few useful suggestions. We will use an example that is based on a common situation today – Shopify-based stores trying to expand on Amazon. As you probably know, Amazon is one of the leading Internet-based marketplaces out there while Shopify is an eCommerce platform used by tens of thousands of stores.

Before we go into details, let us say that in order to start selling on Amazon via Shopify, you will have to meet a few conditions. First of all, you must have an approved account on Amazon. You can be brand registered or Professional Seller on Amazon. Next, you will have to sell in US dollars only. Finally, you must have an account on Shopify.

Taking care of transactions from one place

If you decide to rely on Amazon as a sales channel for your Shopify-based business venture, then you should know that you’ll get a chance to monitor transactions from Amazon in real time. So, you can use your Shopify dashboard, which by the way is quite user-friendly, to monitor these things. In this way, you can get a better overview of the trends on Amazon which will help you improve your sales strategy on this popular sales channel. Don’t forget that by using Amazon as a popular online marketplace, you will get access to a different target audience.

Monitoring Amazon inventory

Another thing that makes Shopify a great solution for every user, be it a seller from the United States, Canada, India, the UK or another country, is the fact that you can monitor and manage inventory on this marketplace via Shopify. You might not find this very helpful at the beginning, but once you start selling more, the possibility to monitor inventory in this way will be more than useful. Needless to say, proper inventory management leads to more sales and better customer satisfaction.

Automated revenue reports

According to experts, it’s very important to get daily, weekly and/or monthly revenue reports for the Amazon sales channel you are running. This is important because with the help of these reports you will find out more about the purchasing habits of your clients. Did you know that almost 25% of adult Americans have Amazon Prime membership? So, by using Amazon as a sales channel in a combination with Shopify, you will get easy access to these people.

Never sell goods that are out of stock

If you want to increase sales in this online marketplace, then you have to be careful. Amazon shoppers are not used to finding products that are out of stock and are still offered by sellers. This can put your reputation at risk which will eventually affect your sales. The good news is that you can use Shopify to monitor inventory. After selling some of your items, Shopify will update in Amazon and they will know how many items are left. Don’t forget that you can have up to 100 items in stock.

Get positive reviews

Keep in mind that you can’t expect to have only 5-star reviews. Typically, the best sellers on Amazon have dozens of 5-star reviews, but they also have a few average reviews or even negative reviews. This type of business doesn’t allow sellers to win all buyers. But, as long as you have positive reviews you are on a good path. Encourage your buyers to leave reviews and reply to their questions and suggestions.

Build Amazon listings

If you want to sell any type of products on Amazon, you’ll have to build listings. The good thing is that you can do this on Shopify. In any case, sellers have to do this if they want Amazon buyers to purchase their goods. So, activate the admin section in your Shopify dashboard and follow the intuitive buttons found there.

Place the products in the right categories

Here’s another area where Shopify can help Amazon sellers. It’s a very bad move to list your products in inadequate categories. In this way, your sales will suffer and you won’t be able to meet your Amazon sales objectives. For example, in case you are selling hoodies, you should create a listing and place them in the Clothing and Accessories category. In case you are selling electronic gadgets you should build a listing and place it in the Electronics section.

If you decide to use Shopify for this purpose, you should know that you don’t even have to log into your Amazon business account to categorize your products in the right way. Don’t forget that you will have to spend some time on this activity if you have many products in your offer.

You’ll get notifications on both platforms

Whenever a customer visits your page on Amazon, they will finish the checkout procedure on Amazon. However, your job is not finished and you have to finish the steps on both platforms. In order to avoid problematic situations, you will get a notification on both platforms. There’s no doubt that this is helpful especially when you are preoccupied with other things and your Amazon sales channel is witnessing great results.

Use UPC in Shopify

Finally, you have to prepare to add Universal Product Codes (UPCs) if you want to build product pages on your sales channel on Amazon. This only applies to Amazon Professional Seller account holders. Registered brands don’t need universal product codes.

We hope that this guide will help you understand why Internet-based marketplaces are a good option and how to use them in the right way.

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