Starting an online business is hard work and requires many important decisions and strategies that need to come together.
Shopify is one great place to start your new business. It is an ecommerce platform offering you a great set of features to build, launch and run a profitable online store.
To help you get started, we’ve put together a few tips that will guide you through your ecommerce journey.
If you are about to start an ecommerce store or you want to expand your physical business – Shopify can help you accomplish your goals with great packages and solutions that best match your needs.
Shopify is a fully hosted, all-in-one solution that offers you features which help you set up and manage your online store. From SEO to inventory management and support for payment gateways, the platform will make you stand out among the competition.
Ecommerce solution Shopify also helps you set up and organize your products, improve organic search, track your stock, set up shipping rates, and more.
For all merchants launching their online businesses or converting their physical stores into online ones, the Shopify platform is a perfect option. It is a platform that makes it super easy for you to sell products (electronics, jewelry, food, household items, and more). It also lets you focus on customer relationship, marketing, and sets you free from all technical details involved in running your ecommerce store.
Build, Launch, and Run a Successful Ecommerce Business: Step-by-Step Guide
Here is what you need to do:
Finding Products to Sell
The first step to launching an online business is to know what products you want to sell. This is one of the most challenging parts of getting into ecommerce industry.
There are a few ways to find a great product – solve a customer problem, follow your personal passion, consider your professional experience, find product opportunities in different keywords, search what is trending online, start with related products.
Obtain Your Products
Once you’ve selected a product, it is time to figure out where and how you are going to obtain it. Should you manufacture, make, dropship or wholesale? If you decide to manufacture, you need to find a manufacturer for your product idea.
Research The Competition
By now, you should have found your product and sourced your manufacturer, supplier or dropshipper.
Writing your business plan is what you should do next. You will also need to research your competitors and differentiate your business.
The business plan will be your guide that helps bring your thoughts and ideas together. Having a business plan is important in determining your focus and finding a way to reach new customers.
Setting Up The Business
Choosing an appropriate business and domain name is not easy. You need a name that is simple, short, and catchy. A name that will represent your brand and the products you sell.
Once you will choose a name and register a domain, it is time to design your logo. Another good thing about using Shopify is that you can take advantage of their logo maker. You can create your logo in less than 10 minutes.
Before you jump into the ecommerce world, you should understand the fundamentals of SEO or search engine optimization so that you can optimize your website for Google.
Building The Store
Time to build your own storefront. At this point, there are many elements to consider – optimizing the product pages, writing topics and descriptions that sell, using high-quality images only, customizing the theme, optimizing the images, and more.
If you run into troubles, you can always count on the help from Shopify Experts.
Identify Your Sales Channels
One of the best ways to acquire new customers is to find sales channels where they already are. The mix of sales channels will depend on your items and your target customers.
Shopify integrates with some of the most popular marketplaces such as eBay, Amazon, Etsy, and others, with social media platforms like Facebook, Instagram, Pinterest, and more. You can choose the best sale channel that fits your needs. You can start with one and later expand.
Launch Your store
As you prepare to launch your store, there are shipping and fulfillment elements you need to consider. You already invested a lot of effort into making sure your customers have an impeccable shopping experience.
When it comes to shipping, you can’t handle your products over to a stranger. Shipping is a key part of your success. It is the point where the customer experiences your product and can represent a huge expense, depending on the shipping method and strategy you are using.
It is highly recommended to define your KPIs or key performance indicators so once you launch your store, you know what measures of success and efficiency to track.
Acquiring Your Customers
Congratulations – you just launched your own ecommerce store. After this, the hard work of promoting and marketing your products starts.
At this phase, you need to focus on driving targeted and organic traffic.
Getting your first customer is a very important step, for every entrepreneur. However, sealing the deal and acquiring your first buyer takes time, focus, and dedication.
Set up Google Analytics and keep a close eye on visitors as you implement various marketing techniques. Bear in mind that not everything you do is going to work. Get ready to spend says learning and analyzing as you work toward your first successful sale.
Marketing Your Store
It is time to get focused and serious. Come up with some great marketing strategies for driving traffic and converting that traffic into revenue.
There are some great email marketing strategies, social media tactics, SEO optimization, analytics and more to use to promote your store.
Online Store: Final Words
Building your own business is both challenging and exciting. The process can feel overwhelming, like solving a puzzle, but rewarding at the same time. So, are you ready to launch your own ecommerce store?
Start your 14-day trial (free of charge) of Shopify, build your store, and start selling online!